Different Inflation Perspectives of Men and Women

Between society's “haves” and “have-nots”, the former are better positioned to endure cost-of-living increases. As the results, they tend to be less sensitive to price increases, and have the so called "lower inflation perceptions and expectations".

However the gender is also a factor here - study shows that sex can influence inflation expectations too: after holding income, age, education, race and marital status constant, women consistently think inflation is 1.9% points higher than men, and they expect prices to rise 2.1% points more than men.

Now you know why women love coupons and sales.