11/04/2007

Voting candidates based on how they makes us feel

Earlier research had shown that people make judgments about someone’s trustworthiness, competence, aggressiveness and other traits in a mere 1/10 of a second, by just looking at that person's face, or in another word, how that person makes people feel.
Now, in a study published recently, reseacher goes one depressing step further: these lightning-quick facial judgments can predict real-world election results, with 70% accuracy.

3 comments:

Bilbo said...

Oh, well...I didn't want to get elected, anyhow...

Jen said...

OMG we're screwerd!

John said...

My wife's comment: "How did George Bush get elected?"